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You Are Touching Two Groups Of People It may seem that these bits of advice are targeted for real estate folks, however the concepts apply in other areas. Two groups of people are searching for your business: 1. Someone who resides in your locale - your city or state - who may search for "real estate", "dentist", "churches", or "restaurant" and the results he desires to see are only from the area he lives in. When he comes looking; there you will be. 2. Someone not in the same region at all (or maybe Google is unable to determine where he is), searches for services in your region. On Google he searches for "movers in Palo Alto", "Palo Alto real estate", or "hotels in Palo Alto", desiring results for Palo Alto only. Maybe he is on vacation, planning a move, or wanting to invest in Palo Alto. He may in fact be from Palo Alto. But he could be down in San Diego. Or way out in Orlando. Or in Montreal. Or Sydney, or Tokyo. But he's still searching on Google for you, and he identifies Palo Alto by name. Either way, you want to be there, ready to open the door when he comes knocking. Reaching The First Person Because you're aiming at these two kinds of people, you can set up two Google campaigns for them, not just one. So here's how. When you're first setting up your campaign, select regional targeting. Then you choose your country, followed by your state/province, and even a city or group of cities. Reach The Second Person Perhaps you want to advertise for California real estate. You would want to set up your campaign for national or even international traffic, however you will use local search terms like "Santa Barbara real estate" or Bakersfield real estate", because, most likely there will be folks nationally ore even internationally, using these search keywords. Take a map or a list of cities off of a website and make a keyword list similar to this: California real estate So Cal real estate Healdsburg real estate Fresno real estate Santa Monica real estate Purchase homes in Crescent City Purchase homes in Mammoth Lakes Purchase homes in Coronado Purchase homes in Stockton To do this the best way, you would combine a large list of general keywords (the same ones you used on the regionally targeted campaign) with a large list of cities and towns, and then use a spreadsheet to mix and match them together. Using this method you will get a very long keyword list: however 95 percent of them won't get any searches and the remaining 5 percent will likely only get a few. Since it doesn't cost anything to bid on these keywords your risk level is low. When you do get clicks, the bid price is a low 5 or 10 cents. This is not heavy traffic, but you do get a great price on what you do get. Keep buying the general keywords in you regional campaign, but by putting localized keywords in your national campaign you can get some generally inexpensive clicks. Organize your Google AdWords account in this manner. Campaign #1: California Targeting Only Group 1: Real estate Group 2: Buy homes Campaign #2: National Targeting-entire USA Group 1: California real estate Group 2: Buy homes California Now you have both bases covered, and you'll be getting as much traffic as possible for your local market. The key is that you're not leaving out people in other geographic locations who are seriously looking for what you offer. There are some nice tools to connect with potential customers, such as aiming searches at your local physical address or targeting using longitude and latitude within a particular region. Also using an advanced option you can use a custom set of coordinates to reach customers. Increase Your Ad Talents In A Localized Test Campaign Before Hitting The Nationals An age-old advertising practice is to test ideas in a smaller market before you spend big bucks to try them out in a larger one. Nowadays, the risks of going national instantly if you have a good product may seem small because after all, you're paying for one click at a time, you can set a daily budget, and you can turn your traffic on and off at will. But that doesn't undo the value of trying your product in one small geographic area first What if you are selling hints for people interested in investing, you might want to start with a small area such as New York State. What is the benefit? How about less stress, you don't have to worry about your daily budget quite so much. If you have limited advertising funds, you start in that smaller market and if it isn't turning a profit in a few weeks, you still have time and budget left to make some changes to steer into profitability. Then you can go big time. At that time you can go forward with confidence because you have tested your method and you know that every dollar you spend is going to be returned to you in multiples. A bonus for you that have stiff competition; this is a great way to conceal what you are doing till it is perfected.
Article Source: http://www.top5tv.com
Kirt Christensen, a veteran of over 10 years of adwords management , will be your guide and show you exact results of all the adwords management techniques he tests and uses every single month. www.netbreakthroughs.com">www.netbreakthroughs.com This article is available as a unique content article with free reprint rights.
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